Novo Nordisk
Role → UX/UI Designer (Full-time)
Tenure → Feb 2025–Nov 2025
Skills used → ecosystem analysis • interaction patterns • UX research • cross-functional collaboration • UI design
“Designing a clear, unified, and frictionless experience for production data.”
Overview
I joined the team as UX/UI Designer in February to support data insights implementation by conducting user research and joining product development team for the data collection system. The data collection system is enabling data collection from wide range of vendor lines, meaning the process of conditional maintenance efforts would be streamlined and less dependent on specific data collection systems for one type of line.
My goal was to reduce friction, unify fragmented flows, and create an interface and system that felt more predictable, trustworthy, and effortless during time-sensitive production tasks.
Role and Responsibilities
My role was to lead all design for data collection system and conduct research activities for both projects. I am proud of my skill set that ranged in these areas, adapting to the specific project needs:
→ Drove design for data collection system
→ Led UX Research exploration and testing
→ Contributed to design system
→ Prototyping and usability testing
→ UI design, interaction patterns & component design
→ Collaboration with engineering, IT, and production experts
→ Established culture and processes of user-centricity within our product teams
The Challenge
Production operators faced a complex, fragmented task: collect data from devices, upload it, verify its status, and confirm that it appeared correctly in the dashboard. In reality:
→ system states were unclear or missing,
→ multiple tools created inconsistent expectations,
→ handoffs between devices and dashboard often broke,
→ and users relied on offline workarounds for reliability.
This led to confusion, repeated attempts, and low confidence in the digital workflow.
We needed to create a consistent, guided, and human-centered flow that matched how operators actually work.
Objectives
The redesign focused on:
Unifying the end-to-end journey from data collection to dashboard visibility
Reducing cognitive load by simplifying steps and clarifying decisions
Establishing clear, consistent system states (active, error, warning)
Improving task completion through better guidance and flow structure
Creating reusable components for a scalable internal design system
Strengthening trust by making the system more predictable and legible
Key Insights
→ What users struggled with most were unclear system states and unpredictable handoffs.
→ Fragmented flows between tools and states caused repeated attempts and lowered confidence.
→ Operators often relied on informal workarounds, signalling a mismatch between tool and real work.
→ Simplifying decision points and clarifying state transitions consistently reduced hesitation.
Selected Work
01
User Onboarding
Overview
The primary team’s focus was to build out a robust data collection product where the production sites could have insights into machine health and have an overview of components and how they react to manual changes. The company is complex and roles who were intended to be the users of the solution depended on responsibility outlines.
My Role
My task was not only to design the solution but also to map the users from administrative level to task based on the local sites and to what extent they will interact with it.
Skills
E2E Product Design • Design Systems • UX Research
02
Line setup
Overview
The system is intended to be compatible with all of the vendor lines and stations we had at Novo Nordisk, therefore the user has to configure the line and PLCs by inputing a wide range of necessary data. The job to set up lines is long and critical. At the end of line set up the containers are pushed into PLC code taking the data from local containers and making the data available to be directed into a data consumer system, for example one that would then could visualise it to local production technicians who would use that data to interpret and perform necessary changes for the stations to optimise the production efficiency.
My Role
My task was to design the portal by closely collaborating with system architect and data engineers, full stack developers and users from the sites. My job was to advocate for simplifying the implementation and saving as much time as possible without sacrificing the quality of the outcome.
Skills
E2E Product Design • Design Systems • Agile
03
Selecting Data
Overview
The data collection system aimed to streamline the complex process of configuring production lines across multiple vendor stations at Novo Nordisk. The challenge was to manage and structure large volumes of critical data in a way that was accurate, accessible, and actionable for production teams. The ultimate goal was to ensure that operators and technicians could make informed decisions quickly, using the system to optimise efficiency and minimise downtime.
My Role
I collaborated closely with system architects, data engineers, and developers to design a portal that simplified complex data interactions for end users. My focus was on creating intuitive workflows that reduced setup time and cognitive load, while ensuring the integrity and usability of the data throughout the system.
Skills
E2E Product Design • Design Systems • Agile
04
Health Monitoring
Overview
The system includes a line health monitoring feature, providing users with a real-time overview of production line status. At a glance, users can identify which lines are functioning normally and which require attention, helping them quickly prioritize interventions and reduce potential downtime. The feature was designed to support both high-level operational monitoring and detailed troubleshooting, giving users confidence that they can maintain smooth production flow.
My Role
I was responsible for gathering design requirements for the feature and translating them into a clear, usable interface. A key part of my work was ensuring the design adhered to a standardised naming format for line health identification, so users could consistently interpret and act on the information across all vendor lines and stations.
Skills
E2E Product Design • Design Systems • Requirement Gathering
Impact
The redesigned experience led to:
→ Clarified multi-step workflows by improving state transitions and feedback, reducing user uncertainty during critical moments.
→ Strengthened operator confidence by making system progress more visible and consistent across tools.
→ Reduced repeated attempts and unnecessary rework by removing ambiguous states and unpredictable transitions.
→ Simplified interactions so complex tasks felt more guided and intuitive end-to-end.
→ Decreased points of confusion identified in pilot evaluations, creating a smoother and more reliable workflow overall.
My time at Novo Nordisk...
This project reinforced how crucial it is to design clarity into system states and handoffs. Even small improvements in how the system communicates progress and errors had a direct impact on user confidence and task completion. It also strengthened my ability to translate technical requirements into intuitive flows and work closely with engineering and domain experts to reduce friction across the ecosystem.
If I continued this project, I would explore server-side notifications to support users beyond the interface and close gaps in the workflow, as well as deeper instrumentation to measure friction and success longitudinally.