Who Am I?
About Me
I’m a Product & Experience Designer with a background in MSc IT Product Design, specialising in human–computer interaction, design research, and complex digital systems. I design experiences that bring clarity to complexity — connecting flows, reducing friction, and unifying cross-platform journeys into something that feels simple and intuitive.
My work spans research, strategy, and interface design, with a particular interest in how people move across entire ecosystems: from onboarding and notifications to core product workflows and long-term engagement.
My Design Philosophy
I believe that great product experiences rarely happen on a single screen — they emerge from how all the pieces work together. Every touchpoint, whether it's a UI interaction, an email, or a system-triggered notification, plays a role in shaping how users understand and trust a product.
My approach is grounded in a few principles:
Design the system, not just the interface
Understand relationships, dependencies, and the “invisible” moments between screens.Find friction early
Use research, behavioural data, and observation to reveal where journeys break down.Make complexity feel simple
Clarify flows, remove unnecessary steps, and design for predictable, confident user behaviour.Support long-term engagement
Create patterns and feedback loops that help users build habits and stay connected over time.Collaborate deeply
The best product outcomes happen when design, product, and engineering share the same vision.
How I Work
My process is flexible but rooted in structured thinking. I adapt it to the problem, the team, and the level of ambiguity — while always keeping users’ mental models at the centre.
I typically work through:
Contextual inquiry: observing people in their real environment to uncover workflow constraints and hidden behaviours
Research synthesis: turning interviews, analytics, and usability findings into actionable insights
Flow & journey mapping: making the entire ecosystem visible and aligning teams around it
Rapid prototyping: testing assumptions early and iterating toward clarity
Design systems: creating scalable components that keep experiences consistent across touchpoints
Cross-functional collaboration: aligning user needs with technical feasibility and business goals
My goal in any project is to reduce friction, build coherence, and give users a sense of momentum — where every interaction feels purposeful.
What I Love Working On
Simplifying complex workflows
Designing for cross-platform ecosystems
Unifying fragmented journeys
Creating scalable interaction patterns
Supporting onboarding and long-term engagement
Tackling ambiguous problem spaces
Collaborating with engineering and product teams
These are the spaces where I feel most energised and where I do my best work.
Background & Education
MSc IT Product Design — Human–Computer Interaction
University of Southern Denmark
Specialised in HCI, participatory design, and research in complex digital environments
Developed a thesis focused on designing for cross-platform data dashboards in industrial settings
Learned to apply design research methods to real-world socio-technical systems
This training shaped my approach deeply: it taught me to think in systems, question assumptions, and design with both users and organisational context in mind.
Outside of Work
I am someone who likes to understand how things work and why people do what they do. I solve problems in a calm and structured way and enjoy working with others to create something useful. In my free time, I enjoy running, cooking, and reading about technology and design. These hobbies keep me balanced, curious, and always learning something new.